Over-40 Men & Women: Are You Frustrated Because You're Working Hard But Not Seeing Results?
Learn How to Lose Belly Fat, Build Athletic Strength, and Slow Aging... Without Foolish Diets and Long Hours at the Gym.
I wanted to take a moment to connect with you and ask you THIS question:
Are you happy with your current level of bodyfat and weight? (Choose one)
Yes, I'm happy. I'm good.
No, I'm not happy. Please help me.
The reason I'm asking is because TODAY is the day to take action.
But first you must be sure you have a proven plan and some guidance.
That's where I come in. I have room for a couple more client-athletes in my fitness-and-nutrition coaching program and I wanted to reach out to you first to see if you would like to get healthy.
Perhaps you, or someone you care about, is in desperate need of a life change.
You need to lose pounds and inches. You need to get SERIOUS about your health because many people are depending on you.
But for one of many reasons, you have been unsuccessful.
Maybe you have a track record of making lofty goals and then not following through. Maybe you are overweight or obese. Maybe even morbidly obese.
You see, having dangerous levels of bodyfat causes a host of potential medical problems.
Sadly some obese folks aren't scared of these potential health issues.
So how can you achieve your goals?
You must take ACTION and follow the most simple rules of training, nutrition, sleep, and stress management. Of course you need to stay positive and ditch the naysayers too.
Success Is the Result of Following a Proven Plan: Shawn's Story
Whatever it is you’re going to accomplish…
It’s most likely NOT going to be easy. And that’s okay.
Like Tom Hanks said in "A League of Their Own" –
“It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard… is what makes it great.”
The challenge in and of itself is part of what makes success feel so good.
I have the privilege of speaking heart-to-heart with my client-athletes almost every day.
We talk about their struggles, their goals, their personal desires.
Speaking as honestly and openly as we can to help them set a map to success, whatever their definition of that may be.
The fascinating part about all of this is that I often find myself giving them permission for things to be hard.
That’s the secret.
Once we can sincerely wrap our heads around that one fact, we have the freedom to focus on why it's worth it.
Whatever you're struggling with, your fitness, your career, school, family, self... It's okay for it to be hard. Because hands down... It's going to be worth it.
Acknowledge the challenge and revel in the power and capability you have to overcome it.
"Schedule your workouts like an important appointment that you simply can't skip." - Shawn Q.
You Are Unstoppable; But Only If You Believe in Yourself and Ignore the Bad Influencers...
Now, if you work with me as a coaching client, I require a few things:
Honest effort, consistency, taking imperfect action.
I also insist that you update me with their progress, every single week, on Mondays.
We lovingly call these progress check-ins, "Measurement Mondays."
It's as simple as stepping on a fancy scale that measures bodyfat and weight.
You can get so much insight about the health of someone simply by knowing their bodyfat. Weight on the scale reveals only part of their story; however, bodyfat tells you about someone's daily habits, because, well, you are the sum of your habits.
As a coach, bodyfat percentage is THE gold-standard measurement and the only piece of data I really care about.
Do you know exactly where you are in your journey to achieve athletic levels of bodyfat?
Well, if you don't, here's my own chart based on over 20 years of my personal experience as a strength and conditioning coach.
How do you measure up?
- FEMALES - Athletic bodyfat: 16-20%
- MALES - Athletic bodyfat: 10-14%
"Ditch the crabs, and negative 'friends' in your environment." - Scott U.
Side note: I'm still baffled by the fact that nearly all doctors measure height and weight at a regular checkup... but not bodyfat!
Perhaps you’re just starting out or have followed a structured training-and-nutrition plan for a while.
The only thing I’m pretty sure of is that if you’re reading this – you want to achieve your ideal body.
You want to be lean, strong, and healthy, so you can truly enjoy your life.
Hopefully you want to leave a legacy too.
Make a difference and leave our world better than you found it.
Well, if that’s true – I can tell you one thing without question:
You will need to leave your comfort zone to do it.
Probably more than once or twice.
You’ll be uncomfortable. You’ll be uncertain.
That’s okay – greatness doesn’t come with a guarantee.
Every bit of success that I’ve enjoyed has come by stepping out of my comfort zone.
All the people I know and those I’ve studied who have achieved truly great things – they stepped out of their comfort zone to get there as well.
So, if you want to finally rebuild your body, the journey begins with stepping out of your comfort zone.
Your #1 Investment: John's Story
I had a great chat with my friend, John. He’s been a Premium Fitness-and-Nutrition Coaching Client for over three years.
During that time he’s lost 20 pounds of bodyfat and, most importantly, maintained his excellent health.
In our discussion we cover a bunch. Things like the importance of following a proven plan and doing the basics… like being consistent with your workouts and nutrition.
We also talk about your #1 investment: Your health.
The concept is simple: Invest in your health right now, so you can enjoy the best quality of life possible--for life.
Those who invest in themselves are those who continue to grow and get better every year.
They are the kinds of guys who inspire others. The guys who actually achieve their goals.
Those who sit around and deliberate, thinking that they'll wait for next time, or that they can't afford it, or that the timing isn't right are the ones who get nowhere.
They remain stuck in the same place. Year after year. Forever.
That's no way to live.
Even if you find yourself feeling busy and overwhelmed, never forget to take care of yourself first because you’ll have a tough time helping others if you’re in a hospital bed.
When you are ready to get lean, strong, and slow aging, I’d be honored to help.
Take action and simply Apply Now...
"Block out distractions and FOCUS on your most important task." - John L.
Some Folks Are So Sedated by Their Obesity and Unhealthy Habits That the Threat of Death Doesn't Even Bother Them!
A few of my personal friends are family-medicine physicians and can attest to the fact that many of their patients are obese and doing nothing about it, despite grave warnings from their doctors.
Obese folks just kind of shrug their shoulders and continue to follow the same habits that are keeping them fat, sick, and unhappy.
Now what I'm about to ask will take some guts on your part.
You need to be courageous here.
It will also require that you care more about SAVING your life than about HURTING your feelings.
I want you to be 100% transparent with yourself right now.
"If you want to be lean, strong, and healthy, so you can truly enjoy your life... you will need to leave your comfort zone to do it." - Edward Z.
Are You Really Living? The "Domino" Effect
Building a body that is strong and lean often starts with the first domino…
People ask me all the time...
"Where do I start?"
"How do I shift from feeling fat, sick, and out-of-shape... to being on my way to athletic levels of bodyfat?"
"What are the steps to get me there?"
It all often boils down to the Domino Effect.
What is your first domino that will automatically trigger an unstoppable chain reaction knocking over every other obstacle in your path to having the body that you want?
Well, for many folks the answer is mastering these basic daily habits...
*adequate recovery (sleep and stress management)
Perhaps you need to ditch the crabs, and negative "friends" in your environment.
You know, the ones who are very critical of everyone and everything. The "friends" who will only be satisfied when you are as miserable as they are.
Maybe you should actually schedule your workouts--like an important appointment that you simply can't skip.
Not just the day and time of your training session, but also what exact workout you will follow on that particular day.
Speaking of workouts, you MUST follow the principles of progression and overload. This is the OPPOSITE of randomized workouts which will eventually break your body.
Maybe you need to batch-prep your meals.
At our house, Sharon orders groceries online and they deliver to our doorstep.
This eliminates a common excuse of hating to go grocery shopping or "not having enough time" to pick up groceries for the week.
Next step involves an oven, two big cookie sheets, a lean protein (chicken oftentimes) and a carbohydrate that is low in calories yet high in nutrients (cauliflower and broccoli for example).
We ("we" meaning Sharon) bake everything for 20-30 minutes and then portions it out in these containers.
Success Secret: Batch Prep Your Weekly Meals on Wednesdays and Sundays
In this picture, you'll see my favorite turkey burgers paired with oven-baked broccoli in some of these meals. Our daughter, Giavanna, sampled the finished meals and confirmed everything is delicious.
But oftentimes people don’t focus on that all-important first domino.
Instead you do what you’ve always done and think you’ll magically arrive at the body you want.
This is a lie we tell ourselves.
Don’t let this happen to you.
Understand that as a boss or employee, parent or spouse, family member or friend... it's your responsibility to take care of yourself.
I would go so far as to say it's your DUTY to be strong and lean.
Ignore that and everything else becomes harder and more stressful.
But embrace it and everything else gets easier.
So knock over that first domino… follow the fundamental daily habits used to shape the body and life that you want.
Our premium fitness-and-nutrition coaching program provides the accountability you need to re-build your body…
…and I’ll give you the knowledge, systems and tools so that you can lose fat and get strong.
...and never feel like you’re just existing... versus actually living.
So if joining a positive team is your first domino… we’ve got you covered.
If getting the exact training program to achieve your goals is your first domino... we've got that covered too.
Same goes for creating a nutrition plan that's going to help you achieve athletic levels of bodyfat.
Continue reading if you want to join a positive, supportive team... and finally achieve your goals.
"It's your DUTY to be strong and lean." - Ray F.
Insanity Is Doing the Same Thing Yet Expecting Different Results.
If you're looking to make positive changes in your life, you must follow a proven plan.
You must do what you haven't done in the past. If you don't, things will most likely stay the same.
Go ahead and apply to become a coaching client.
We can do this online, from anywhere you have an internet connection, or in-person at our world-class fitness-and-nutrition coaching facility.
(Many clients have traveled from far and wide to work with us in person.)
Either way, the first step is to click the orange button below and enter your best email to begin your application.
The application asks you questions about your goals and time frame to meet your goals.
Then I'll ask you to schedule a 20-minute call with me, to discuss your goals in detail.
If you are coachable, I'll invite you to meet with me for a complimentary 45-minute Body Diagnostic Session.
We will meet face-to-face, or virtually online using a video conference, to finalize your goals, deadlines to achieve the goals, and also create a plan of action.
And then we will take action and begin the journey.
To your success,
Joseph and Sharon Arangio
Arangio | Athletic Fitness and Nutrition Coaching
P.S. When you apply, you'll get no-nonsense advice about accountability, mindset, training, nutrition, and recovery from me. I'm a world-class strength-and-conditioning coach who, since 1996, has delivered over 100,000 workouts to successful client-athletes around the globe.
P.P.S. And you can walk away from the phone call with confidence--knowing the exact action steps required to lose fat, get strong, and slow aging.
P.P.P.S. The call is confidential and complimentary; however, you must apply first.
Our 90-Day 100% Money-Back Guarantee
Simply put, we guarantee your results. If you are unsatisfied with your progress after 90 days, we will refund 100% of your tuition. That’s how much we believe in our body-transformation system.
All we ask is that you follow these six rules:
1. You will give the program an honest try.
2. You will complete at least FOUR workouts per week, online or in person, over 90 consecutive days.
3. You will follow the custom-tailored nutrition plan and get quality sleep.
4. You agree to keep a daily journal.
5. You agree that the investment, starting at just $99/week, is affordable and will not cause financial stress.
6. You will not cheat us.
Think Large, Act Small: Justin's Story
Justin knows what it means to take imperfect action. He dropped 40 pounds of fat in 13 weeks.
No pills or magical potions... just small changes each week.
One of the most popular approaches when it comes to re-building your body is to suggest that someone create many "large changes" all at once.
But while I believe that creating a "Large" vision is s good idea... I think making too many changes is a recipe for disaster.
Instead, on most days, you need to focus on acting small.
Justin followed this exact strategy, and you can too.
Acting small is about NOT getting overwhelmed by the enormity of things.
If you are currently losing ZERO pounds of bodyfat per week and you "Think Big," you might say you want to eventually lose 1 pound each week.
While I’m confident that you can achieve your goals if you're focused on them – you have to get to 1/2 pounds of fat-loss per week first.
Then 3/4 pounds per week.
If you want to go from one mediocre workout per week to exercising every day, you'd be foolish to consider this as a viable goal.
It makes more sense to focus on achieving four 45-minute workouts each week.
To re-build his body, Justin trained on Mondays, Tuesdays, Thursdays, and Fridays for 45 minutes each day.
If you only think about the Big target, you’ll almost always get overwhelmed.
So here’s a better approach:
#1. Set your Big Goal or Target.
Aim high and develop a vision that inspires you.
#2. Now, reverse engineer it.
Work backward from where you want to be to where you are today. If you need to lose 50 pounds of bodyfat to get healthy – decide how long it will take.
Let’s say you decide that it will take you 50 weeks.
That’s a loss of 4.3 pounds fat loss per month.
Let’s assume that you have a few-too-many beers and pizza slices once a month and also skip some workouts, so maybe to lose 50 pounds of bodyfat it actually takes you 18 months.
If you use my basic 1-pound-of-bodyfat-loss-per-week method that we teach in our fitness-and-nutrition coaching program, your results are very predictable.
Our system is safe, fun, and effective... so much so that we guarantee your results.
#3. Go eat your 5-6 small meals per day and train 4 sessions per week with a coach.
That will ensure you're eating based on your goal... not too much or too little. Training with an experienced coach ensures you're getting the minimum effective dose of exercise... not too much or too little.
#4. When you lose your 1-pound of bodyfat each week – celebrate your win along the path to your end-goal (insert beer-and-pizza joke here).
#5. Repeat it again and again.
If you break your Big Goals or Big Tasks into smaller, more manageable pieces, it not only makes it easier to see how you’re going to get there – but it will also eliminate procrastination and cut down significantly on stress.
If you'd be interested in my help creating realistic goals, and crafting a plan to get there - Apply Now.
So ask yourself this: If you continue doing the same thing you're doing today, a year from now, will you be better, the same, or worse?
Because insanity is doing the same yet expecting different results.
What if I said that I guarantee you will achieve your goals, if you follow my research-proven formula?
And just to sweeten the pot, I'll refund every penny of your tuition if you're unsatisfied.
In other words, you have absolutely no risk. There is no downside.
Only the guarantee of lower bodyfat and more strength... which effectively helps to slow aging.
Now, if I may step down from my soapbox for a moment and address this one point:
You must be coachable.
Coachable folks are always successful... and that's exactly why I can guarantee your success.
Because, simply stated, I will weed out the folks who are UNwilling to follow the proven plan and DO THE WORK.
My program is not magic. It is not for the uncoachable. It's not for the cynics. It's not for the naysayers.
It's for the individual who wants to lose bodyfat and get strong... and wants an expert to shortcut their success and guide them every step of the way.
Because NOTHING matters except that you have fun, stay safe, and achieve measurable results.
Here's a beautiful example of what success looks like...
She's Lean and Strong: Alison's Story
Meet Alison, who has achieved athletic levels of bodyfat and strength over the past two years... while balancing a professional career, a family business with her husband, three young children, and every other grownup responsibility.
She's in arguably in the absolute best shape of her life, at nearly 40 years young.
By the way, Alison reports feeling happier and more able to manage stress.
My recommendation for Alison is that she focus on maintenance of her current strength and bodyfat. No more and no less.
By the way, maintenance requires the same effort, habits, and discipline as it takes to achieve your initial goals...
...it's not like to graduate to being a couch potato when you hit your goals. Right?
So go ahead and Apply Now to get started yourself.
Brittany Lost 40 Pounds In 8 Months
(DISCLAIMER: Real body-transformation pics. No photoshopping.)
Brittany Azzolina renovated her body, her health, and her life. These pictures are only 8 months apart.
I had been reading Coach Joe’s emails since 2012. I used to forward them to a friend, joking that we needed a coach like him, one with an honest and direct approach. I never considered joining even though I was struggling with my weight for the past 10 years. After all, it was too far away, I didn’t have the time or money, and I am a busy working mom.
I’d always been an active person either through team sports, hiking, or outdoor activities. As an adult, I could never seem to get my fitness, diet, and lifestyle all in balance at the same time. I worked with trainers in the past, joined running groups, and entered races looking for the one magical thing that would help me lose body fat and finally become fit. I had become increasing overweight and very uncomfortable in my own body. If I made progress, I was never able to sustain it, leading me back to the same cycle of frustration year after year. I was beginning to accept that change was not possible.
After having surgery in March 2016, my second major one in a year, recovery gave me more of an opportunity to make excuses for myself. I began contemplating working with Coach Joe and thankfully decided to respond to one of his emails. For the past 4 years, I seemed to view his fitness questions as rhetorical ones. Not that day!
My initial conversation with Coach Joe was the beginning of an emotional process of accepting that I was responsible for my body. How did I end up in this body that no longer felt like me? I was done. I wanted to feel like myself again.
During my diagnostic session, I told Joe how frustrating it felt that “I have an athletic mind, but no longer have an athletic body.”
He confidently responded, “I can train you and we are going to make them match!”
I knew I needed a coach.
People often ask me why I chose Coach Joe. So many reasons- his experience, his knowledge, his honesty.
The simplest answer- I already knew that he would FULLY commit to me. And when I was finally ready to FULLY commit to myself, he was the coach I wanted to work with!
Every day I am getting closer to my goals. After 8 months of consistently training and following the nutrition plan, I lost 40lbs of body fat, look and feel younger. Not only did I recovered from surgery, I saw my body changing immediately. I am now redefining my understanding of healthy eating.
I look forward to 4 days a week of training and the supportive environment. His workouts are well-planned, based on evidence and extensive experience. They challenge me physically, but he continually challenges my thought process and the behaviors that sabotage my success. Coach Joe helps me to recognize when my limitations are self-imposed. I feel empowered, driven, and motivated to keep pushing. I continue to set new fitness goals, ones that I never believed were possible.
I look back wondering what took me so long to invest in myself. I’ve realized that not all fitness programs and coaches are the same. The essentials: the motivation to change, whole healthy food, a consistent training schedule, and an experienced coach- Coach Joe! Don’t wait. You have a choice.
Each day I recommit to myself, my health, and Coach Joe’s program. Sharing pictures of myself is quite humbling. I am only partway to my goals. Today, pride has replaced embarrassment, knowing the athlete in me has emerged. So stay tuned.... with Coach Joe’s support, I am not done yet!
Arangio Athletic Fitness
702 Union Blvd, Allentown, PA 18109, USA